Cubs tv ratings in free fall

It’s not just the no-shows and unsold seats at Wrigley Field. Cub fans are not only showing disapproval with their wallets, they are also showing it with their time. Less and less are taking time to watch the Cubs on tv. How much less? How about almost a 40% decline in viewership, compared to last season. That my friends is a nose dive.

The details from chicagobusiness.com:

Ratings on Comcast SportsNet for the season through June 30 were down almost 40% from last year — the biggest slide among all 30 Major League Baseball teams, according to a compilation of ratings data published in SportsBusiness Journal.

Although it is a big slide the teams rating compared to others still ranks ninth in all of baseball.

An average of 94,877 households tuned in to each of Comcast’s 33 Cubs games in the first three months of the season. Although that’s the ninth-highest rating in the league, it’s still 39% lower than the same period last season, according to the publication, which relied on data from Nielsen Media Research.

Still, this slide is dramatic and it begins to point more and more that the days of the Cubs being the lovable losers are over. Tom Ricketts, Wally Hayward and everyone associated with this team are now looking at a reality that they may have never considered.

It was thought that fans would follow the Cubs no matter what, spend whatever price they put on a ticket, buy the beer, sing the songs and enjoy ‘the Wrigley life’. The reality is clearer and clearer, the Chicago Cubs are not recession proof. The Chicago Cubs are not immune to the normal fluctuations that come with winning and losing.

The job ahead for Tom Ricketts is not going to be easy. The teams popularity is sinking, while he has massive debt to pay. The team needs to be rebuilt and the ballpark is need of major upgrades. Owning the Cubs just got alot harder. How Ricketts and Company respond will be interesting.

Andre Dawson HOF 2010

Dawson will go into the Hall of Fame this weekend. Here is a Jack Brickhouse narrated video following Dawson’s 1987 MVP season.

and Part 2 (which includes the fight with Eric Show)

What the hell is Tom Ricketts thinking?

Following Lou Piniella’s announcement that he will retire at the end of the season, Tom Ricketts and Jim Hendry sat down with the media. What followed was a presser that was as dysfunctional as the three stooges up at Halas Hall contradicting themselves. Now the Cubs under family ownership have that kind of dysfunction!

The Cubs had an owner and a GM up in front of the press that don’t appear to have the same measure of success. Hendry talked about how good the organization is and how high the bar has been raised. Thankfully Ricketts said the ‘Piniella’ era was not a success without a championship. But the sanity of Ricketts seemed to end there. Ricketts said Hendry would make the decision on the next manager and would be GM ‘heading into next season’.

“Jim is our general manager full stop and will be our general manager going into next year,” said Ricketts, adding that president Crane Kenney also will be involved in the search. “We have a good organization”

Hopefully Ricketts was just talking nice. If he wasn’t, and he’s serious, the Cubs are absolutely fucked moving forward.

If Ricketts is serious and Kenney and Hendry are going to be employed going into next year, it appears to me that the Ricketts plan is to make cosmetic changes. Tell you fans everything is great this winter and again sell you a ton of tickets a few weeks after the annual pep rally. If that is what Tom Ricketts is doing, shame on him.

The presser really leaves more questions about the future of Hendry, Kenney and the Cubs.

Are you still watching?

Before I come clean on where I’m at as a Cubs fan these days, I want to ask a simple question:

If you wanna tell why you are or aren’t watching, feel free to put it in the comments below.

Thanks,

UPDATE 8:26 –

The tweets have spoken.

Trend Info
  1. T. V. Ninja LiveTVNow

    RT @FakeRonnieWoo Woo! Yes! Woo! Live in fact! Woo! Go #Cubs Go! Woo! RT @wpbc: @FakeRonnieWoo R U still watching? http://6lx.tv.0sp.in :] about 1 hour ago via API

  2. cubbies cubbies

    Retweeting: @wpbc yes, I am. Thanks for the laugh today. I needed it after reading the score from last night’s #cuhttp://bit.ly/boXJE8 about 1 hour ago via twitterfeed

  3. cubbies cubbies

    Retweeting: Woo! Yes! Woo! Live in fact! Woo! Go #Cubs Go! Woo! RT @wpbc: @FakeRonnieWoo are you still watching? h… http://bit.ly/dtXOeA about 1 hour ago via twitterfeed

  4. Fake Ronnie Woo Woo FakeRonnieWoo

    Woo! Yes! Woo! Live in fact! Woo! Go #Cubs Go! Woo! RT @wpbc: @FakeRonnieWoo are you still watching? http://bit.ly/9Xti0I about 1 hour ago via TweetDeck

  5. Liz Katz lizzykatz

    @wpbc yes, I am. Thanks for the laugh today. I needed it after reading the score from last night’s #cubs game. about 1 hour ago via web in reply to wpbc

  6. Richard M. Cutler dicksbeer

    @wpbc Nope- watch the day games unless it’s a blowout- tough watching the night games about 2 hours ago via web in reply to wpbc

  7. Naoise Tobin naoisetobin

    @wpbc Yep, still watch them. They aren’t great, but they have pieces…Starlin Castro, Tyler Colvin, Aramis, Cashner ( should be starting) about 7 hours ago via web in reply to wpbc

  8. Richard San Juan jamibimbi

    @wpbc nope not watching anymore until after the trade deadline. about 9 hours ago via Echofon in reply to wpbc

Jim Hendry’s future?

Over at FOXsports.com Ken Rosenthal penned an article that tries to keep hope somewhere in the neighborhood for us disinterested Cubs fans. In the article there are a few interesting tidbits including the future of Cubs GM Jim Hendry:

The Cubs’ new owner, Tom Ricketts, must decide whether he trusts Hendry to a) hire the next manager and b) manage future payrolls. The best argument for keeping Hendry – and yes, there is one – is the team’s foundation going forward:

• Three rookies – outfielder Tyler Colvin, shortstop Starlin Castro and right-hander Andrew Cashner – are emerging as championship-caliber players.

• Four-fifths of the team’s rotation – right-handers Ryan Dempster, Randy Wells and Carlos Silva and lefty Tom Gorzelanny – will be back next season.

• Right-hander Carlos Marmol, one of the game’s top closers, and lefty Sean Marshall, an effective setup man, are under control for two more years.

According to Rosenthal. Internally the defense for Hendry is apparently this was all Sam Zell’s doing:

But some Cubs officials contend privately that the previous ownership helped trigger this mess, pushing the front office into a win-now mode to make the team more marketable for potential buyers.

This seems to be the defense they are trying to use for Hendry. A few months ago I heard Kap say that Hendry was not responsible for the Soriano contract. He was on a plane when then President John McDonough overpaid for Fonzie. I have no idea what’s true, but we see the defense brewing and I have to imagine this is the same case that is being made internally to Tom Ricketts.

I understand the case, I really do, but in the end I think Hendry has to be judged by what happened to his team.

Finally, Rosenthal presents the cases ‘against’ and ‘for’ Jim Hendry as Cubs GM:

The strategy, at times, also was poorly executed; Hendry made some head-scratching decisions, awarding an eight-year, $136 million free-agent contract to Soriano, a player who had no position, and a three-year, $30 million deal to Milton Bradley, a player who was unstable.

Then again, Hendry also made his share of good moves, stealing Lee and third baseman Ramirez from low-revenue clubs looking to shed payroll in trades. Some of his contracts (Lilly, Dempster and Byrd to this point) worked out well. Others (Lee, Ramirez, even Zambrano) did not look so egregious at the time they were signed. Lest anyone forget, the Cubs won three division titles between 2003 and ’08.

It all makes for an interesting debate. I know most of us, myself included, think it’s a closed case Hendry should be gone. But with that change, as Rosenthal points out, the departure of Wilken and Fleita would also take place. By most accounts both have done an admirable job rebuilding a Cubs farm system that was horrible when Wilken was hired a few years ago.

I’m still on the change for changes sake bandwagon, but there is alot to consider as Ricketts and company move forward and try to get this club moving in the right direction.