Cubs tv ratings in free fall
July 29, 2010 20 Comments
It’s not just the no-shows and unsold seats at Wrigley Field. Cub fans are not only showing disapproval with their wallets, they are also showing it with their time. Less and less are taking time to watch the Cubs on tv. How much less? How about almost a 40% decline in viewership, compared to last season. That my friends is a nose dive.
The details from chicagobusiness.com:
Ratings on Comcast SportsNet for the season through June 30 were down almost 40% from last year — the biggest slide among all 30 Major League Baseball teams, according to a compilation of ratings data published in SportsBusiness Journal.
Although it is a big slide the teams rating compared to others still ranks ninth in all of baseball.
An average of 94,877 households tuned in to each of Comcast’s 33 Cubs games in the first three months of the season. Although that’s the ninth-highest rating in the league, it’s still 39% lower than the same period last season, according to the publication, which relied on data from Nielsen Media Research.
Still, this slide is dramatic and it begins to point more and more that the days of the Cubs being the lovable losers are over. Tom Ricketts, Wally Hayward and everyone associated with this team are now looking at a reality that they may have never considered.
It was thought that fans would follow the Cubs no matter what, spend whatever price they put on a ticket, buy the beer, sing the songs and enjoy ‘the Wrigley life’. The reality is clearer and clearer, the Chicago Cubs are not recession proof. The Chicago Cubs are not immune to the normal fluctuations that come with winning and losing.
The job ahead for Tom Ricketts is not going to be easy. The teams popularity is sinking, while he has massive debt to pay. The team needs to be rebuilt and the ballpark is need of major upgrades. Owning the Cubs just got alot harder. How Ricketts and Company respond will be interesting.















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